2018-19 Catalog (Archived Catalog)
Courses
- BUS 216 - Advertising
The basic principles of advertising, planning and management as it relates to marketing, sequence, including a survey of the major groups of advertising media (printed, broadcast, positive and point-of purchase media) and their application. Emphasis will be placed on the campaign approach to advertising program.
3 Semester hour(s)
3 lec/week