Dec 14, 2018  
2018/2019 
    
2018/2019
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BUS 216 - Advertising


The basic principles of advertising, planning and management as it relates to marketing, sequence, including a survey of the major groups of advertising media (printed, broadcast, positive and point-of purchase media) and their application. Emphasis will be placed on the campaign approach to advertising program.

3 Semester hour(s)
Lecture/Lab Hours
3 lec/week



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