Dec 14, 2018  
2018/2019 
    
2018/2019
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BUS 105 - Fundamentals of Personal Selling


An introduction to personal selling for those students whose main interest is in the field of marketing. This course will also provide the necessary skills of personal selling to potential salespeople so they may develop their growing responsibilities more efficiently and effectively to manage the entire value chain within their own organizations, with their suppliers, and with their customers. Potential salespeople will learn the sound skills of partnering and communication in order to develop and maintain strategic alliances within the regional, national, and international business communities. Integration of materials from other business and non-business disciplines will illustrate the application of theories in the practice of selling to deliver total quality. Potential salespeople will examine various methods in which salespeople employ technology to learn about, to connect with, and to build relationships with customers.

3 Semester hour(s)
Lecture/Lab Hours
3 lec/week



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