Retailing provides an analysis of current situations, trends and problems in the marketing of consumer goods on the retail level. Emphasis is placed on retail store policies and procedures, store operations and customer satisfaction. The continuing evolution of retailing is presented as a global, high-technology business which employs sophisticated communications and information systems to manage operations. Retailing is the set of business activities that adds value to the products and services sold to consumers for their personal and family use. Retailing strategies are presented along with merchandise management techniques and store management concepts and principles.

3 Semester hour(s)

3 lec/week